Focused. Hungry. Collaborative.

In the new food revolution the market for organic, functional, healthy brands is supercharged. Natural brands are going mainstream. Desires for better-for-you brands have never been higher. Truth never more relevant. Taste never more important. Brand and packaging never more paramount.

We’re a design-driven branding agency that aligns food brands with today’s generation. We help find the sweet spot between disruption and relevance... the strategic position and narrative that gives a brand the biggest opportunity for growth.

Natural brand intelligence, creative thinking and smart design are our catalyst. Simplify and amplify, our mantra. Our process is thoughtful and uncomplicated, just like our account management style.

As brand and package design experts, we’ve partnered with leading retailers to reinvent private label brand systems, energized legacy brands with new relevance, and helped niche natural brands broaden their appeal.

Simply put, we modernize food brands to improve performance at the shelf and beyond.

Crafting better brands takes a specific focus and skillset. Our services align under four pillars designed specifically to help modern food brands thrive.

CPG Brand Strategy

Methodical analysis and creative intelligence lead us to the insights and strategies that help brands endure and prosper in the aisle. Services: Research, Competitive Analysis, Category Audit, Brand Audit, Brand Positioning, Consumer Persona Profiles, Design Pathways

Brand Narrative

The best brands speak with a clear and compelling voice. Our written word helps brands to be functional and memorable at the moment of truth. Services: Tone of Voice, Brand Story, Tagline, Creative Messaging, Naming, Elevator Pitch, Manifesto, Content Optimization

Brand Design

Design has significant power at the shelf. We use it to help food brands elevate taste perceptions, build equity, and drive trial. Services: Brandmark, Package Design, Brand Book, Imagery Style, Iconography, Color Systems, Art Direction

Brand Activation

With an obsessive attention to detail, we refine and develop key assets to ensure brands roll out with integrity and effectiveness. Services: Presentations, Tradeshow, Website Design, Production, Print, POP, Collateral, Brand Video

We’re a group of level-headed boundary pushers... easy going, yet dead serious about building and evolving brands who make a difference.

David Edmundson

Partner, Creative, Writer

Russ Martin

Partner, Creative

Vanessa Doll

Director, Projects & Client Services

Carina Giacomelli


Joseph Baum

Senior Designer

Natalia Gallo

Director of Production

Miller Bradford

Project Manager

Our team has extensive experience working with some of the biggest CPG and private label brands out there.

We’d love to hear about your opportunities and challenges and how we might help you make good things happen.

Reach Out

Project Inquiry

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General Inquiry

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We’re ready to be inspired.