LEVEL HEADED BOUNDARY PUSHERS

We’re a team of accomplished designers, practical strategists, radical thinkers… easy going, yet dead serious about creating breakthrough brands. We’re out to set trends rather than follow them. We fuse strategy and design to push the envelope of how brands differentiate and engage.

MOMENT OF TRUTH

Healthy living & natural brands must engage shoppers with a transparent and meaningful dialog at the time that matters most… the point of purchase. Brand identity in combination with packaging is a brand’s most valuable asset. We develop strategies and design packaging to drive initial purchase, turn shoppers into believers and provide serious ROI.

NATURAL ABILITY

We have a track record of helping natural brands succeed. It’s our focus. We know the category cues, the language, the trends, the stores, the people… the people who want to eat and live better, who care about where their product comes from, how it was made, and its impact on our planet. We’ve got the insights and the ability to help natural brands reach their full potential and create positive change.

A CLEAR PATH

Analysis, research, intuition, gut instinct, it’s all important to the process. Designed to provide clarity and structure without limiting creativity and innovation, our process is thoughtful, uncomplicated and truly collaborative. Friendly, free flowing communication between lead creatives and client stakeholders is our hallmark… it’s why our work is more authentic.

THE GREATER GOOD

It’s important to us, the health of our planet and people. We’re bicycle riders, health enthusiasts, national park conservationalists, clean food lovers, wheat grass shooters, recyclers, and reusers. We’re passionate about our lifestyle, and what we do… using the power of good design for the greater good.

Partners

Founding partners/designers David Edmundson (left) and Russ Martin (right) have over two decades of brand design experience, collaborating for the past thirteen.

CAPABILITIES

brand strategy
brand identity
package design
naming
concept testing
marketing collateral
sales presentations
in-store signage
copywriting
photography (in-house)
art direction
website design/dev
motion graphics/video
social media content
tradeshow experience

CLIENTS

Publix
Sunset
Kroger
Annie Chun’s
Freshpet
Riley’s Organics
Sunkist
Carrington Farms
Frieda’s
Village Farms
Walmart
B&W Quality Growers

Back to top