Carrington Farms provides innovative and convenient nutrition-packed superfoods. Their product line includes an extensive range of organic coconut oils and seed blends. Based on analysis and consumer feedback, the brand was failing to communicate the quality and health cues of a leading natural brand.
To reaffirm their position as a leader and their mission to help make every day naturally vibrant, we reinvented their brand across the packaging lineup. A new brand lockup anchors the pack to build equity across the range. Vibrant colors and a sunny day setting differentiate the brand from the muted colors and traditional approaches of others in the category. Sku differentiation and health claims are now easy to navigate. Overall, the brand is welcoming with a friendly and natural tone that entices people to brighten up their day.