Grown True is the organic line of fresh produce from Lipman Family Farms. We were engaged to name the brand, make sustainable packaging recommendations, and design the packaging system. With an approachable, friendly vibe, the Grown True brand communicates healthy and natural in a different way than typical organic packaging. The fresh feel is inviting and intriguing to consumers, encouraging them to try new sustainable varieties. The brand name conveys the authenticity of produce grown in harmony with nature. Refreshingly dependable, Grown True is an organic brand that consumers and buyers can trust.