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Natural Cravings

Natural Cravings, a value line of natural dog food was developed for the cost-conscious, outdoor-type male demographic. We were engaged to create a brand mark and packaging that communicated the nourishing nature and affordability of the brand. A loyal companion poses before a background of pristine wilderness to convey the rugged authenticity so appealing to the natural outdoorsman. Bold, hand-stamped typography and durable kraft packaging help Natural Cravings stand out on pet food shelves.

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