Nature’s Fresh brand offers a unique approach to holistic nutrition. The product line is thoughtfully prepared, made of carefully selected and locally sourced ingredients that are GAP certified. Freshpet engaged us for the creation of the new brand identity and packaging design to appeal to health conscious pet lovers. The new system is anchored by a script font inspired by locally grown iconography and balanced with appetizing images of the fresh ingredients. We employed pet photography to emotionally engage consumers and color coded the system to make it easier to shop.