With a portfolio of pates, cassoulets, duck confit and tapenades, French Kiosk brings the authentic flavors of France to the U.S. market. The upscale French comfort food brand engaged us to develop its new identity and packaging for U.S. consumers seeking inspired culinary experiences at home.
Pairing a rich color palette with a distinctive serif font and simple ornament, the French Kiosk identity speaks in a classic Parisian tone.
Anchored by the brandmark and inspired by vintage market signage, the packaging system is visually striking, creating a quintessential French feel. The horizontal banding of unique colors adds depth and stimulates appetite appeal.
In the aisle the new visual voice creates a dramatic brand block. Repeating graphics provide maximum impact and functionality regardless of how each package is positioned on shelf.