Joe Gardiner, President, Treehouse Almonds
After years of proudly serving many of the top almond suppliers, nut-butters and confectionary brands around the world, Treehouse was ready to introduce themselves to consumers. Freshmade was engaged to develop the iconic new retail brand.
To differentiate from a sea of heritage brands in the category we developed a distinctive brand icon and custom wordmark.
On pack the iconic tree/house and product window framing become a dynamic visual to disrupt the norm. Vibrant colors differentiate skus and impact taste and freshness perceptions.
With a straightforward tone of voice and modern minimal aesthetic the new brand speaks to the pure, unadulterated nature of each almond ingredient.
We extended the system to single serve packs, adding a dynamic and fresh presence to Blue Apron meal kits.
When palletized, packaging graphics interlock to create the billboard effect of a sprawling almond orchard.
Product photography, print collateral and tradeshow graphics were developed to introduce the new challenger brand to the market.