The American Advertising Federation’s ADDY Awards is a long-standing creative competition celebrating excellence in design and advertising. Recently, Freshmade was awarded multiple Golds. As well, Best in Show was attributed to social media content that was developed for produce industry leaders Frieda’s Specialty Produce and Sunset (Mastronardi Produce Ltd.).
Among the entries were submissions for insurance, hotels and casinos, luxury brands, CBD and food brands, universities, and healthcare. Freshmade was awarded Best in Show for a 3-part micro-animation series highlighting Frieda’s flagship products.
“We are continuously pushing to find the most relevant point of intersection between disruption and relevance for our clients,” says David Edmundson, founding partner and Creative Director at Freshmade. “Produce is an emerging category for brand recognition and there is so much potential for consumer-facing content. These social media content wins prove that thoughtful, engaging creative resonates with a broader audience.”
The South Florida design and branding agency also received awards for Sunset’s Wild Wonders and recipe trio micro-animations, The Villages Grown rainbow wraps recipe video, Frieda’s Purple Sweet Potato pie and frittata recipe videos, and a Frieda’s Hatch chile animation. Overarchingly, the produce-based content from Freshmade won 7 out of 8 awards in their respective social media content categories.
Additionally, Freshmade took gold ADDYs for the Frieda’s Inspiration Box and a custom illustration for a Freshmade blog: https://freshmadebrands.com/from-tampons-to-tomatillos-cpg-branding-and-design/.
View all of the the winning entries below: