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The Women of Freshmade Touch on Leadership in the Creative Field.

10.20.22 By Freshmade

When I introduce Freshmade to prospective clients, I tell them there are two things that set us apart: the effectiveness and quality of the work we put out, and the highly curated team that we have built.

When I say curated, I mean something very specific. We are a boutique agency doing the volume of a mid-sized agency because we have built our team from a unique amalgam of experience, talent, and relentless drive.

Our group is also 76% female, all of us at different points in our career. Some of the women on our team are gaining their professional footholds in agency life for the first time, and inspire us veterans with a contagious enthusiasm for growth and change. Many of us have been in this industry for a decade+––we’ve worked on anything from developing social media content for Pepsi Cares all the way to servicing clients and designing packaging for Publix, Kraft, and P&G. We lend our clients an embarrassment of riches in consumer insights, positioning opportunities, and even know-how on printing and regulatory perimeters.

We thrive on this range of perspectives because in branding and packaging design, it’s adapt or die. But more than that, it is one of our agency’s values to give weight to the thoughts and voice of every member of our team.

“It’s one of our agency’s values to give weight to the thoughts and voice of every member of our team.”

Vanessa Doll, Partner

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Our group is also 76% female, all of us at different points in our career. Some of the women on our team are gaining their professional footholds in agency life for the first time, and inspire us veterans with a contagious enthusiasm for growth and change. Many of us have been in this industry for a decade+––we’ve worked on anything from developing social media content for Pepsi Cares all the way to servicing clients and designing packaging for Publix, Kraft, and P&G. We lend our clients an embarrassment of riches in consumer insights, positioning opportunities, and even know-how on printing and regulatory perimeters.

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Our group is also 76% female, all of us at different points in our career. Some of the women on our team are gaining their professional footholds in agency life for the first time, and inspire us veterans with a contagious enthusiasm for growth and change. Many of us have been in this industry for a decade+––we’ve worked on anything from developing social media content for Pepsi Cares all the way to servicing clients and designing packaging for Publix, Kraft, and P&G. We lend our clients an embarrassment of riches in consumer insights, positioning opportunities, and even know-how on printing and regulatory perimeters.

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Our group is also 76% female, all of us at different points in our career. Some of the women on our team are gaining their professional footholds in agency life for the first time, and inspire us veterans with a contagious enthusiasm for growth and change. Many of us have been in this industry for a decade+––we’ve worked on anything from developing social media content for Pepsi Cares all the way to servicing clients and designing packaging for Publix, Kraft, and P&G. We lend our clients an embarrassment of riches in consumer insights, positioning opportunities, and even know-how on printing and regulatory perimeters.