"By interweaving our history with our modernity, Freshmade helped us thoughtfully reposition and repackage our brand in a way that not only honors our legacy but sustains it into the future."Scroll
With a rich heritage, unmatched expertise and a promise of “distinctive flavor, powerful nutrition and superior quality,” B&W is the most trusted grower of distinctive baby leaves. As their strategic partner we were tasked with refreshing the brand to create disruption and increase relevance—showcasing their key differences in simple yet compelling ways.
The new brandmark features a streamlined banner and fresh color palette. The addition of the stylized baby leaf adds distinction and speaks to the company’s expertise.
With a bold and impactful presence, the modernized identity works to unify the brand and convey quality across many touchpoints including tags, trucks, uniforms, bags and boxes.
The newly developed packaging system balances modernity and tradition, featuring a whitewash texture, vibrant colorway, and in-line typography; it feels special yet approachable—distinguishing it well from a sea of big salad brands. Prominent product identification and informative callouts make the package easy to find and shop.
To communicate the superfood qualities that B&W’s leaves offer we developed and trademarked the slogan and seal for SuperLeaves®.
Enticing recipes and photography were developed by our in-house team to provide inspiring social media content and encourage trial.
Trade show and retail displays create awareness and showcase the premium, quality driven aspect the brand is known for.
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