Freshmade welcomes Nikole Friend as newest Art Director

Freshmade welcomes Nikole Friend as the newest addition to the highly talented creative team. As Art Director, Nikole brings over a decade of proven CPG branding and packaging design experience, developing and rebranding iconic household-name brands and innovative startups.

Nikole has driven initiatives for legacy brands such as Always, Pampers, Iams, Kellogg’s Nutri-Grain, Bear Naked, and Pure Organic. Nikole has also led brand building for startup snack brands and service-based companies.

Her capabilities span a wide range of leading and executing branding and marketing services, including branding strategy, packaging design, animation, storyboarding, script writing, video editing, and copywriting. She takes brands through the entire process, from early concept ideation through execution and campaign development, with thoughtful strategy and genuine passion.

Based in Cincinnati, Ohio, Nikole spent several years at global agency LPK, then moved to marketing agency Barefoot Proximity, and then boutique agency BrandFuel Co. She has helped develop breakthrough campaigns and refreshing brand identities for CPG food companies looking to stay relevant and better resonate with target consumers.

With her diverse brand-building expertise and creativity, Nikole is invaluable as we push boundaries and drive results for our clients. We’re excited to have her leading branding and packaging projects in 2024 and beyond.