Focused & hungry.
Portfolio segmentation, pack architecture, freshness perceptions, taste, transparency, trust. The CPG food space is complex, with regulatory limitations, and a myriad of factors that influence consumer purchase decisions. As a design driven agency for CPG food brands, we’ve spent years in focus groups and grocery aisles gaining insights and learnings on consumer tendencies and preferences. That intelligence, along with piercing creativity and a hunger to be the best, has made us a force for brands looking to thrive in the new food revolution.
Expertise.
Research Analytics
Equity Studies
Competitive Analysis
Category Audit
Brand Assessment
Brand Positioning
Equity Studies
Competitive Analysis
Category Audit
Brand Assessment
Brand Positioning
Naming
Brandmark
Iconography
Color Systems
Brand & Design Guidelines
Brand Expression
Brandmark
Iconography
Color Systems
Brand & Design Guidelines
Brand Expression
Packaging Architecture
Line Extensions
Cross-Category Systems
Production & Pre-press
Packaging Guidelines
Concept Testing
Line Extensions
Cross-Category Systems
Production & Pre-press
Packaging Guidelines
Concept Testing
Tone of Voice
Brand Story
Tagline
Creative Messaging
Brand Story
Tagline
Creative Messaging
Campaigns
POP
Site Design
Tradeshow
POP
Site Design
Tradeshow
Photography
Illustration
Motion
Recipe Development
Illustration
Motion
Recipe Development
In-house studio.
With a commercial kitchen, multi-bay setup, and award winning photography and food styling under our roof, we’re able to ideate faster and more efficiently. This allows for early experimentation and better visualization in concept and testing phases. Beyond packaging assets, we offer on-brand content for product launches and digital campaigns, creating a compelling and consistent voice for brands across all touchpoints.
