News – Freshmade

New Work: Reshaping the Always Fresh Portfolio.

Research,Strategy

Undergoing a packaging design refresh? The first thing you should do is this…

Consumer,Strategy

Proactive vs. reactive consumers: who should you target?

Branding,Design,Strategy

Repositioning your package design as a responsible societal tool

Consumer,Packaging,Strategy

Four ways to humanize your CPG food brand

Consumer,Design,Strategy

Overcoming the top 3 challenges for CPG pet food brands

Consumer,Packaging

Sustainable packaging for CPG food brands: it’s time

Consumer,Design,Packaging

Emotional connections in pet food packaging

Design,Packaging,Strategy

CPG food brands: time to change your package?

Consumer,Packaging,Strategy

Timeless consumer cues in CPG food packaging design

Branding,Design

Using warm and cold typography in food branding for CPG

Consumer,Research,Strategy

CPG design research: dodging potential pitfalls

Branding,Strategy

Building equity in your CPG food brand narrative

Branding,Consumer,Strategy

Consumer persona strategy: how to build love for CPG food brands

Design,Packaging,Strategy

Top 3 ways to create ownability for CPG pet food brands

Macro trends vs. micro trends in CPG food packaging design

Design,Strategy

Wielding the power of color for CPG food brands

Consumer,Design,Strategy

The 4 C’s and CPG

Design,Packaging

From screen to shelf: digital implications for CPG food brands

Branding,Strategy

CPG brand communication strategies: convergent, divergent, and transformation

Consumer,Strategy

CPG pet food branding: how loyalty is born