Bighorn MF.
Brand creation.

Freeze-dried camp meals have always been hit or miss. Bland, soupy or weirdly textured, often not at all satisfying after a long day exploring. Bighorn knew there had to be better way to consistently satisfy hungry hikers and hunters so they set out on a little adventure of their own. Exhaustive recipe development, field testing, and meticulous ingredient selection has led to a new standard for freeze dried meals in the backcountry. We were brought in to build the brand from the ground up.

With a confident, encouraging voice, and a big, bold personality, Bighorn MF screams taste and quality from the mountain tops. Mouthwatering on-pack photography and a dynamic protein-based color coding system make the brand easy to shop within the brand block. As an iconic challenger brand, Bighorn is poised to breakthrough and redefine the backcountry eating experience for intrepid adventurers everywhere.