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Disruptive yet relevant.

While some agencies develop radical solutions that break boundaries, others focus on deep data to make “safe” micro-moves. As visionaries–and realists–we understand the importance of standing out, and fitting in. The value of equities and audiences, and finding the place that brings the most affection. It’s how we build and evolve brands. To be both disruptive and meaningful, while retaining mass appeal. Food brands that are cool, but not too cool. Built for tomorrow, and today. Designed to sell.

Immersive.
Uncomplicated.

Context and clarity of communication is everything. From our process to our account management style, we’re extremely thorough yet clear and concise.

Visionaries.
People persons.
Foodies.
Experts.

We’re a friendly group of world class talent from the CPG food space. We’re very good at what we do, and love doing it together.

David Edmundson Founding Partner/Strategist

Favorite food: Buffalo Wings

Vanessa Doll VP of Growth

Favorite food: Oysters

Russ Martin Founding Partner/Creative Director

Favorite food: Steak

Jason Tyler Executive Creative Director

Favorite food: Brisket Sandwich

Hillary Zhu VP of Accounts

Favorite food: Ravioli

Nikole Friend Creative Director

Favorite food: Macaron

Lisa Neal Associate Creative Director

Favorite food: Poke

Paul Stutzman Design Adaptation Director

Favorite food: Lamb Chops

Carina Giacomelli Director of Photography

Favorite food: Bagels

Kaylee Brown Studio Manager

Favorite food: Sushi

Kara Dunston Design Director

Favorite food: Bao Buns

Genevieve Ali Senior Account Manager

Favorite food: Crispy Potatoes

Hadley Savoldi Senior Account Manager

Favorite food: Dry Gin Martini

Adam Dearborn Digital Marketing Director

Favorite food: Shrimp on the Barbie

Aline Chicurel Senior Designer

Favorite food: Falafel

Amber Paine Senior Designer

Favorite food: Ramen

Ali Redmond Photographer/Food Stylist

Favorite food: Carbonara

Alex Unpingco Food Stylist

Favorite food: Carne Asada Tacos

Maria Davila Designer

Favorite food: Arepa

Hannah Gentry Senior Designer

Favorite food: Grilled Octopus

Carmela Zabala Motion Designer

Favorite food: Ice Cream

Ethan Edmundson Finance & Operations Manager

Favorite food: Cheeseburger

Kaitlyn Mitchell Designer

Favorite food: Pizza

Robendy Duclos Studio Assistant

Favorite food: Crab Rangoon

Aidan Edmundson Junior Designer

Favorite food: Chocolate Chip Cookies

Private label.
Legacy.
Emerging.
Challenger.
Leading.
CPG food brands.

From brand creation to revitalization, we’ve helped numerous CPG food brands find success at the shelf and beyond.

Let’s chat.