Consumer – Freshmade

Consumer | Research | Strategy

Using consumer research in CPG design

Consumer | Strategy

Proactive vs. reactive consumers: who should you target?

Consumer | Packaging | Strategy

Four ways to humanize your CPG food brand

Consumer | Design | Strategy

Overcoming the top 3 challenges for CPG pet food brands

Consumer | Packaging

Sustainable packaging for CPG food brands: it’s time

Consumer | Design | Packaging

Emotional connections in pet food packaging

Consumer | Packaging | Strategy

Timeless consumer cues in CPG food packaging design

Consumer | Research | Strategy

CPG design research: dodging potential pitfalls

Branding | Consumer | Strategy

Consumer persona strategy: how to build love for CPG food brands

Consumer | Design | Strategy

The 4 C’s and CPG

Consumer | Strategy

CPG pet food branding: how loyalty is born

Consumer | Strategy

Why (and how) to use research in your CPG food brand refresh

Consumer | Strategy

Using human psychology for successful CPG food branding

Consumer | Strategy

CPG food brand builders: How to apply social listening to your brand strategy process