CPG-focused Soulsight Acquires Freshmade

July 2024

Freshmade has joined Bruin Capital’s Branding and Design Agency Soulsight, marking a transformative moment in the CPG branding landscape. This strategic partnership combines Freshmade’s expertise in the CPG food space and award-winning photography studio with Soulsight’s innovative branding leadership and impressive CPG portfolio, creating a new industry powerhouse.

At the heart of this union is a shared commitment to exceptional work. “We’ve built our business on a never-settle attitude regarding talent and creativity; we had the same exacting standards when looking for a partner to help us in our next growth phase. The complementary dynamics are undeniable,” states David Edmundson, founding partner of Freshmade.

Soulsight has built its reputation through groundbreaking brand renovation and innovation, driven by its proprietary S.O.U.L. methodology. The company’s excellence is reflected in its four consecutive years of recognition as one of the “Best and Brightest Companies to Work For®,” demonstrating its commitment to client success and organizational culture.

Adding Freshmade’s strategic design and custom illustration capabilities alongside the studio sets new standards in creating food and beverage content for both agencies’ client rosters. A commercial kitchen and multi-bay shooting spaces enable brands to explore creative possibilities from concept through consumer testing and brand activation.

“Freshmade’s expertise perfectly complements our established relationships with leading food and beverage brands,” says Soulsight CEO Jim Pietruszynski. “This partnership represents more than just a business combination—a fusion of creative vision, capability, and strategic thinking. Together, we’re positioned to offer clients unparalleled service across the entire spectrum of brand development and activation.”

The future holds exciting possibilities for existing and prospective clients as these institutions combine strengths,  push creative boundaries, and deliver exceptional results.   

To see more of Freshmade’s capabilities: https://freshmadebrands.com/expertise/

To learn more about Soulsight: https://www.soulsight.com/