Design Excellence: Freshmade’s Triple GDUSA Recognition Showcases Strategic Impact
Freshmade’s commitment to transformative design earned three awards at the 2024 (also 61st) Annual Graphic Design USA (GDUSA) Awards, validating a long-standing strategic approach of balancing disruption with relevance. These accolades highlight how strategic design solutions can simultaneously elevate CPG brands across physical and digital touchpoints.
“These awards reflect what we’ve consistently observed in market performance on-shelf—thought-through design drives measurable results,” says David Edmundson, Freshmade’s CEO and Executive Creative Director. “Our approach goes beyond aesthetic appeal to create intuitive design systems that address practical functionality while telling compelling brand stories.”
A look into the designs awarded:
Bolthouse Fresh
A century of farming heritage meets modern consumer appeal. Freshmade’s retro-modern redesign for carrot legacy Bolthouse Fresh maintains brand equity while creating a more substantial shelf presence through bold typography, custom illustrations, and an intuitive design system that’s been driving results since its launch.
Click here to view full case study:
Bighorn
Breaking category conventions with confidence. This challenger brand launch brings bold personality and appetite appeal to the freeze-dried meal category, using dynamic color coding and powerful photography to command attention.
Click here to view full case study:
Peelz
New experiences for produce in digital. This consumer-driven website refresh brings the brand’s vibrant personality online, creating an engaging platform that connects with shoppers outside the produce aisle.
Click here to see full website: https://peelzcitrus.com/
About the GDUSA Awards
This year celebrates GDUSA’s 61st annual design awards. GDUSA Awards are one of the longest-running design competitions in America, recognizing excellence across multiple categories of graphic design, packaging, web design, and other visual communications. GDUSA has been instrumental in highlighting the work of both established and emerging designers throughout its history.
The awards have come to include new categories reflecting industry changes, from traditional print design to digital media, sustainable design, and beyond.
For more information about GDUSA and their annual awards, visit:
