Freshmade Featured in The Produce News Celebrating Dual Launch of Produce Websites

Creative agency Freshmade has recently completed new website designs for two modern produce companies, Fowler Packing and Always Fresh. The new websites strategically communicate each brand’s unique story and values through engaging content produced entirely in-house by Freshmade.

The Produce News praised Freshmade’s work this month in an article published on Jan 15, 2024.

Highlights from the article include:

The new Fowler Packing site focuses on the buyer and employee experience, marrying Fowler’s nearly 100 years of family farming and packing history with the cutting-edge, innovative company they are today. “In our early discussions with the Fowler team, we saw a straight-shooting group of people who genuinely treat employees differently. We had to authentically capture this hustle and heart through the tone of voice and irreverent design,” said Lisa Neal, Freshmade’s art director on the website redesign. Bold headlines, vibrant photography of products, and authentic lifestyle photography create an undeniable impact and ownable design.

Conversely, the Always Fresh website is more consumer-centric, highlighting the brand’s commitment to its growers and quality. “The big idea was really about bringing the berry obsessed together because Always Fresh does care about the community they are creating around growing, selling, and enjoying their berries,” said Vanessa Doll, partner and copywriter at Freshmade.

Appetizing photography and customized recipes developed in Freshmade’s studio drive serious taste appeal and showcase the product in its best light. For both new websites, all food photography and content was conceived and produced start to finish by Freshmade’s talented in-house creative team.”