Freshmade Wins GDUSA 2024 Health + Wellness Award For Pure Formulas Design

CPG Branding and Packaging design agency Freshmade has been recognized with a 2024 GDUSA Health + Wellness Design Award for its innovative work on Pure Formulas, a leading e-commerce supplement retailer.

The GDUSA Health + Wellness Design Awards celebrate outstanding achievement in design projects that promote health, wellness, fitness, and healthcare. Freshmade earned recognition for the Pure Formulas project, which tackled the challenge of revitalizing and systemizing their private label packaging in an increasingly competitive market.

Central to Freshmade’s design approach was the development of an intuitive icon system that brings order and clarity to product segmentation, allowing customers to easily navigate Pure Formulas’ extensive portfolio. The design system strikes a careful balance between vibrant, energetic colors and clean, calm space – creating a brand expression that feels both efficacious and trustworthy. This systematic approach not only simplifies the shopping experience but also positions the brand for innovation and growth into new categories.

“In today’s crowded wellness marketplace, it’s essential to create a design system that builds trust while making the shopping journey seamless and enjoyable. Our work for Pure Formulas achieves this balance by combining scientific credibility with an approachable, user-first interface that can scale with their growing portfolio,” noted Freshmade Founder and Creative Director, David Edmundson.

The 2024 GDUSA Health + Wellness Design Awards attracted entries from leading agencies and brands nationwide. Selected work will be featured in an upcoming issue of GDUSA magazine as well as online at GDUSA.com.