Bolthouse Fresh
Brand refresh.

How do you reimagine the beloved but often overlooked veggie, honoring a century of farming legacy while appealing to modern consumers? By crafting a brand identity that bridges past and future, celebrating the humble carrot’s versatility and timeless appeal.

Bolthouse Fresh’s new retro-modern brand and packaging design tells a compelling story of continuity and innovation. We maintained the essence of the iconic blue from the legacy brand, pairing with a vibrant, future-forward color palette. Custom illustrations and an approachable, playful tone pay homage to the brand’s agricultural roots while adding a contemporary twist.

Each element of the design works in harmony to convey core values of freshness, trust, and quality that have defined Bolthouse for generations. The result is a bold, intuitive aesthetic that embodies both tradition and progress, redefining how a classic brand can captivate today’s health-conscious consumers in the ever-evolving produce aisle.