Factor.
Retail expansion.
CPG Brand Strategy. Portfolio Architecture. Package Design. Brand Narrative. Photography. Packaging Guidelines.
As America’s #1 ready-to-eat meal delivery service, Factor built its reputation on chef-prepared, dietitian-approved meals that make healthy living effortless. With its expansion into retail, the brand needed packaging that could win on shelf while reinforcing its leadership in functional food.
Our objective was to create a more consumer-centric, competitive system, boosting appetite appeal with bold color and crave-worthy photography, while clarifying product descriptions and nutrition highlights with clear hierarchy and messaging. The refreshed design scaled across 80+ SKUs, 11 categories, and 13 packaging formats, creating a flexible, future-ready architecture built to support confident growth across categories and channels.
