Finfare.
Brand creation.

For over one hundred years, ACME has been singularly focused on producing the best smoked fish for people across the country. After deciding to enter the pet space, they engaged us to help bring their new innovation to market. Artisanally-crafted from the finest salmon for better taste and nourishment, ACME’s new cold-smoked, freeze-dried pet treats set a new standard in the highly saturated pet category.

Cueing “of the sea”, the new name “Finfare”, along with deep sea color floods, anchors the brand while creating unification and disruption under the new banner. Created in-house, a custom font and iconic illustrations carve out a modern artisan position. Threads of color work hard to differentiate product forms and give the system the fun, friendly aspect, that’s so important in the occasion-based treat category. Overall, the small-batch, artisanal vibe captures the perfection of craft and time-honored traditions that go into the making of each special sea treat.