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Modernizing meal time. Growing Gourmet brand creation.

Package Design, Brand Identity, Narrative, Illustration, Photography, Website, Motion
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Growing Gourmet is a direct-to-consumer children’s meal delivery service answering the call of busy working families and “cooking during covid” burnout. Their offering differentiates itself through quality ingredients and distinctive (kid-friendly) recipe options. We were tasked with developing a brand position and narrative that resonates with sophisticated families while maintaining a playfulness appropriate for the category.

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