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Trippin' on tasty snacks. Popadelics brand creation.

Packaging Design, Brand Identity, Narrative, Photography

The “better for you” snacking category is booming, with many brands leveraging simple, iconic design—unadulterated and even slightly mom n’ pop. Rather than try to fit into the expected “better for you” world, Popadelics leverages mainstream snacking cues with a trippy spin to trigger sensory perceptions of flavor, and turn everyone on—even the doubters—to the superpowers of mushrooms.

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