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Popadelics hero product photography for brand launch.

Brand creation.

CPG Brand Strategy. Visual Identity. Package Design. Brand Narrative. Brand Launch. Product Photography.

The first bite is almost a spiritual experience, nothing you would expect from a mushroom chip…or any better-for-you snack, for that matter. With a revolutionary cooking method and intense flavor combinations, the taste and texture of these crunchy mushrooms is something to be enjoyed by all. So how do you take what could be seen as a product for the select few and turn everyone (even mushroom doubters) on to it?

Following mainstream snacking cues, Popadelics, a fun-to-say name with a trippy vibe, perfectly captures the product and the experience. Setting the tone for a far-out sensory experience, the design strategy features popping color, zoomed-up product imagery and a heroed brandmark. Unique flavor naming and narrative amplify the brand personality. Fitting in with the Frito Lays of the world but distinctive in its own right, Popadelics is positioned to bring mushrooms to the masses—one crunchy little flavor trip at a time.


Nationwide distribution in Sprouts and The Fresh Market within 18 months of launch.

Client Note

“Freshmade has a deep understanding of the “better-for-you” CPG food market. They truly brought our vision to life in an impactful and unique way. We’ve been blown away by the response.”-Marilyn Yang, Co-Founder/CEO, Fun-Gal Snacks