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Brand refresh.

CPG Brand Strategy. Package Design. Brand Narrative. Food Photography.

As the leading greenhouse-grown brand of tomatoes, peppers and cucumbers, Sunset was looking to refresh their packaging and continue to push the envelope of what a produce brand can be at store level. As one of the foremost flavor pioneers, the brand had a hold on their positioning, but required visual strength and a more compelling story.

Inspired by flavor, the new design strategy is fresh and fun with a bold personality. Handset typography and an engaging “flavor focused” narrative bring an inviting human quality to the brand. The new packaging serves as a beacon for shoppers seeking incredible quality and taste they can always count on.


New packaging used by leading grocery retailers as primary floor display.