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A brown and white spaniel dog licking food from a pink dog food bowl with a solid orange background.
Dog eating Zola Chow pet food, pet food photography.

Zola Chow.
Brand refresh.

CPG Brand Strategy. Visual Identity. Package Design. Brand Narrative. Site Design. Food Photography.

Zola Chow, a pet food delivery service, believes feeding your best friend wholesome food shouldn’t be a luxury (or hassle). Custom meals are made fresh in small batches with hand-picked ingredients, and delivered to your doorstep at an affordable price. As a DTC start up in a high-growth category, they needed a disruptive position and online experience to help them thrive.

At the heart of the new strategy is the bond between a dog and their human. With lovable personality, stylized illustrations bring ownability and an emotive quality to the design. Over more stern competition, the brand’s playful nod to the common trope of dogs resembling their owners adds approachability. Modern typography, an atypical color palette and engaging narrative work distinguish the brand and inspire pet parents to share the love.

Client Note

“Thanks to the Freshmade team for breathing new emotion into our brand. We’re so thrilled, and super excited to share it with passionate pet parents everywhere.”-Candace Garber, Founder, Zola Chow

A person is chopping carrots on a wooden cutting board. There are also chopped celery pieces on the board. Surrounding the cutting board are various ingredients including a packet of Zola Chow Lamb & Vegetable dog food, a bowl of raw meat chunks, some leafy greens in another bowl, an apple, and some sweet potato pieces.
Zola Chow a simple illustrations of four cartoon-style people each holding a dog and smiling.
Multiple packets of Zola Chow pet food arranged in a diagonal pattern on an orange background. Each packet features a cartoon illustration of a person holding a pet, with different flavors labeled on the packets: Chicken & Vegetable, Turkey & Vegetable, Beef & Vegetable, Pork & Vegetable, Lamb & Vegetable, and Salmon & Vegetable.
A package of Zola Chow Chicken & Vegetable dog food is placed on a yellow background. On the package is an illustration of a person hugging a dog. To the right of the package, there is a bowl filled the prepared chicken and vegetable dog food.
A variety of healthy, clean, simple ingredients arranged on a pink background. There is a white plate in the center with cubed pieces of raw salmon. Surrounding the plate are bowls and loose items including broccoli florets, celery sticks, raw green beans, raw lentils, raw sweet potato chunks, and a mixed vegetable dish in another bowl.
A webpage for Zola Chow, featuring three product packages in the center. The text on the left reads: "Pure food. Real love. Pure simple eats. For you and your canine fam sharing all your best moments together." Below this, there is a button labeled "GET STARTED." The top navigation bar includes links to "Our Story," "Journal," "Shop," "How it Works," and an icon for a shopping cart.
Zola Chow webpage displaying a selection of Zola Chow meal options with raw, clean, simple ingredients of meat, grains, and vegetables.
A white plate with raw beef cubes is placed on a yellow surface. Surrounding the plate are various ingredients including raw diced sweet potatoes, raw kale, a red delicious apple, a bowl of uncooked rice, a bowl of mixed vegetables and grains, raw cut celery, and raw carrot sticks.
A package of Zola Chow Turkey & Vegetable dog food is placed next to a bowl containing the prepared dog food mixture of turkey and vegetables. The packet is white with purple text and illustrations, featuring a person holding a dog.
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