CPG Brand Strategy. Visual Identity. Package Design. Brand Narrative. Site Design. Food Photography.
Zola Chow, a pet food delivery service, believes feeding your best friend wholesome food shouldn’t be a luxury (or hassle). Custom meals are made fresh in small batches with hand-picked ingredients, and delivered to your doorstep at an affordable price. As a DTC start up in a high-growth category, they needed a disruptive position and online experience to help them thrive.
At the heart of the new strategy is the bond between a dog and their human. With lovable personality, stylized illustrations bring ownability and an emotive quality to the design. Over more stern competition, the brand’s playful nod to the common trope of dogs resembling their owners adds approachability. Modern typography, an atypical color palette and engaging narrative work distinguish the brand and inspire pet parents to share the love.