Annie Chun’s is the leading brand for convenient, restaurant-quality Asian foods. Their mission is to make delicious, easy-to-prepare, Asian-inspired dishes that people can feel good about. We were engaged to help refresh the brand to better reflect their position. Across their 34-SKU lineup, we improved taste appeal with enhanced food photography. The modern tabletop setting adds a warm and inviting homestyle vibe. Health benefits are prominently featured to showcase the “good for you” attributes and a new copy tone brings character and personality to the brand. The distinct new design system is easy to find and shop, with an open invitation to enjoy the vibrant aromas, flavors and textures of Asia.