Always Fresh.
Brand creation.

Always Fresh Farms grows and delivers berries from coast to coast. They’re friendly farmers with a deeply rooted commitment to consistency and quality in all they do. We were asked to create a new brand voice and packaging system to better capture the passion and fresh flavor that’s packed daily into each clamshell – one that would resonate with true berry lovers who share the same dedication and hustle as the Always Fresh farming family.

Leveraging existing color and shape equities, we recharged the brand, infusing emotion and impact that speaks to both everyday families and passionate berry enthusiasts. The new identity is anchored in a bold, recognizable smile, a symbol of flavor, warmth, and togetherness that celebrates the joy berries bring to life’s most treasured moments. That spirit carries through every element of the brand world, from vibrant lifestyle photography and playful motion graphics to standout recipe imagery and a fresh, modern packaging system. The result is a contemporary, joyful brand that honors the relentless pursuit of berry perfection while feeling at home on any family table.