Family Tree Farms.
Brand refresh.

Known for their proprietary breeds and unique varietals of stone fruit and berries that are amazingly delicious, Family Tree Farms has a multi-generational legacy of growing the best of the best. Their challenge to us: Refresh the brand to break from the typical “family farm” approach of so many, and better communicate the qualities and flavors that make these fruits so special.

With a modernized wordmark and deep jewel-tone palette, quality and flavor perceptions are elevated. Arced shape language and a custom “flavor tree” icon are ownable assets, bringing fresh character and life to the brand. And an updated architecture provides flexibility for future adaptation and extension. Family Tree fruit is no ordinary fruit, and now they have a brand that clearly articulates that position.