Oinkies.
Brand refresh.
CPG Brand Strategy. Portfolio Architecture. Visual Identity. Package Design. Product Photography.
Oinkies are irresistible, long-lasting treats made with layers of naturally nutritious, real ingredients you can see. With an expanding portfolio to include new forms, textures and ingredients, the #2 brand for occupy dog chews looked to a brand restage to clarify their offerings and accelerate growth.
With new naming architecture and streamlined communication hierarchy, product segmentation is clear and the portfolio is easy to navigate. A bold, hand-lettered wordmark distinguishes the new packaging system while vibrant color and fresh imagery speak to flavor and quality ingredients—the top decision drivers for passionate pet parents.
