![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-brand-refresh-strategy-freshmade.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies_dog_treats_website_photography_freshmade.jpg)
![Oinkies pet treat photography with dog by Freshmade.](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies_pet_treat_photography-1.jpg)
Oinkies.
Brand refresh.
CPG Brand Strategy. Portfolio Architecture. Visual Identity. Package Design. Product Photography.
Oinkies are irresistible, long-lasting treats made with layers of naturally nutritious, real ingredients you can see. With an expanding portfolio to include new forms, textures and ingredients, the #2 brand for occupy dog chews looked to a brand restage to clarify their offerings and accelerate growth.
With new naming architecture and streamlined communication hierarchy, product segmentation is clear and the portfolio is easy to navigate. A bold, hand-lettered wordmark distinguishes the new packaging system while vibrant color and fresh imagery speak to flavor and quality ingredients—the top decision drivers for passionate pet parents.
![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-brand-refresh-strategy-freshmade.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies_pet_styleguide_freshmade-scaled.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies-package-design-brand-refresh-pet-treats.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies-pet-category-lifestyle-photography.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies-pet-rebrand-ingredient-photography-freshmade-1500x1500.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-rebranding-freshmade.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-rebranding-graphics-back-panel-freshmade.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies_dog_treats_pet_product_photo.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies-pet-brand-refresh-ingredient-photography-freshmade-1500x1500.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-cpg-packaging-design-freshmade.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-brand-refresh-graphics-back-panel-freshmade.jpg)
![Dog with Oinkies pet treat by Freshmade.](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies_pet_food_photography-2.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-brand-refresh-ingredient-photography-freshmade-1500x1500.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/oinkies-logo-and-branding-design-freshmade.jpg)
![](https://freshmadebrands.com/wp-content/uploads/2023/02/hartz-oinkies-pet-rebranding-graphics-back-panel-design-freshmade.jpg)