Simply So.
Brand creation.

Americans consume around 4.6 million metric tons of rice a year. So when one of the world’s largest rice suppliers came to us with a new innovation for the frozen category that would simplify peoples lives, we knew it was a big deal. Harvested on organic certified farms, and steamed to perfection before being flash frozen, the new microwavable offering delivers perfect taste and texture in just three minutes. The client’s ask: develop a brand from the ground up to drive trial and capture share from traditional rice offerings.

Authenticity, convenience and purity are all encapsulated in the name SimplySo. Iconic imagery, clean lines, color contrast, and a conversational tone work to disrupt and educate. All together, it’s a bold, intuitive brand designed to embody innovation and a promise of something easier and better for modern consumers. It’s defining the new way to rice.