Insights – Freshmade

Design | Research

How a CPG food brand can use competitive analyses to revitalize

Research | Strategy

Package design research: basic methodologies

Consumer | Research | Strategy

Using consumer research in CPG design

Research | Strategy

Undergoing a packaging design refresh? The first thing you should do is this…

Consumer | Strategy

Proactive vs. reactive consumers: who should you target?

Branding | Design | Strategy

Repositioning your package design as a responsible societal tool

Consumer | Packaging | Strategy

Four ways to humanize your CPG food brand

Consumer | Design | Strategy

Overcoming the top 3 challenges for CPG pet food brands

Consumer | Packaging

Sustainable packaging for CPG food brands: it’s time

Consumer | Design | Packaging

Emotional connections in pet food packaging

Design | Packaging | Strategy

CPG food brands: time to change your package?

Consumer | Packaging | Strategy

Timeless consumer cues in CPG food packaging design

Branding | Design

Using warm and cold typography in food branding for CPG

Consumer | Research | Strategy

CPG design research: dodging potential pitfalls

Branding | Strategy

Building equity in your CPG food brand narrative

Branding | Consumer | Strategy

Consumer persona strategy: how to build love for CPG food brands

Design | Packaging | Strategy

Top 3 ways to create ownability for CPG pet food brands

Macro trends vs. micro trends in CPG food packaging design

Design | Strategy

Wielding the power of color for CPG food brands

Consumer | Design | Strategy

The 4 C’s and CPG